Fitflop is a British footwear brand founded in 2007 by Marcia Kilgore, a former beauty entrepreneur who set out to design comfortable footwear without compromising on style. The brand's signature Microwobbleboard midsole — a biomechanically-engineered cushioning platform — has now featured in over 100 million pairs of sandals, trainers and shoes sold worldwide.
The Microwobbleboard works by absorbing shock through multiple density layers and providing built-in arch support. The result is footwear that feels noticeably more cushioned than competitors, particularly for wearers who stand or walk for long periods. Many podiatrists recommend Fitflop for plantar fasciitis, lower back issues, and general foot fatigue — the cushioning genuinely reduces impact.
The range covers summer sandals (the brand's biggest category), winter boots, slippers, trainers and yoga-inspired ballerinas. Fitflop balances technical comfort engineering with contemporary styling — these aren't orthopaedic-looking shoes, they're modern designs that happen to be exceptionally comfortable. The brand has won multiple foot-health endorsements from APMA (American Podiatric Medical Association) and similar bodies.
Fitflop sizing uses UK standards and generally runs true to size. The sandal range can feel slightly narrow across the forefoot for wide-footed wearers — if you're in between sizes, going up half a size is sensible. The Microwobbleboard takes a few hours of wear to settle into its optimum compression, after which it stays consistent for the life of the shoe.
Care: Fitflop's synthetic and rubber soles are exceptionally durable and water-resistant. Leather Fitflops benefit from occasional conditioning. The brand's slippers can typically be machine-washed at 30 degrees with a gentle cycle. Replacement insoles are available for some styles when the originals start to compress after heavy daily use.
Cordners has been Northern Ireland's footwear specialist since 1937. Family-owned across three generations, we've built our reputation on three things: choosing the brands customers can trust, fitting shoes properly using trained staff and free in-store measuring, and standing behind every pair we sell. Our stores across Northern Ireland stock the widest range of footwear in the region, and our online store brings that same expertise to anyone in the UK and Ireland.
Every pair is sourced directly from the brand or its authorised UK distributor — what you order is 100% genuine and comes with the manufacturer's full warranty. Free 30-day returns means you can try at home with zero risk. If the size or style isn't right, send them back at our expense. Free standard UK delivery on orders over £75, with next-day delivery available on orders placed before 2pm Monday to Friday. Click-and-collect from any Cordners store across Northern Ireland is free of charge, with stock typically ready within one working day. Need sizing advice? Visit any Cordners store for a free fitting from our trained team, or chat to us online during business hours.
